Don't be the Cleveland Browns: A rant

There's one type of project I've seen clients ask for that annoys me: paid reviews. It happens. People pay for positive feedback for their products.

Advertising is one thing, but paid reviews is something different. With advertising, you know what you're getting. You pay a professional (like, say, me) to make your product or service look awesome. With reviews, you expect more honest, frank discussion among actual users of the product or service. Online reviews show the good, the bad and the ugly. It's good to have both advertising and reviews so consumers can weigh pros and cons the best they can before making a purchase.

When you mix the two, though, you're not exactly going to come up with Reese Peanut Butter Cups, you know?

(Read more here)

#rant